Book a meeting

The four channels, in detail

Every feature, and what it records.

Two channels carry your material out. Two hold it and measure what happens when it lands. Every one of them writes back to the same profile — this page is what each one does, and what each one returns.

Search HCPs, campaigns, content… GCC Region Q4 2024
Executive Overview Showing 4,215 of 12,480 HCPs
Last 30 days Country Specialty
Total HCPs+6.4%
12,480
Engaged8,420 · 67.5%
EngagedActive At RiskPassive
Total interactions+9.2%
48.6K
Email 34%WA 26% Web 18%Prod 15%7%

5.8 interactions per HCP

Registered+3.8%
9,340

of 12,480 total

74.8%

HCP Reachability73%

73%
Emails7,240
WhatsApp6,229
Webinars4,878
Unreachable3,370

Reachable on at least one digital channel

Engagement Distribution

3,888Never1,876Low 4,120Engaged2,596Highly

HCP Growth & Activity+8.2%

JanFebMarAprMayJun JulAugSepOctNovDec

Top Products by HCP Interest

Nebivolol 5mg1,862
Gliclazide 60mg1,520
Rosuvastatin 20mg1,380
Sitagliptin 100mg1,190
Metformin XR 1g960
Bisoprolol 5mg818
Amlodipine 10mg690

Top Performing Channel

  • Webinars72%↑
  • WhatsApp68%↑
  • Product pages64%↓
  • Email48%↓
  • Congress QR36%↑

Webinars lead at 72%, 9% above the omnichannel average

4channels, one record
80%+WhatsApp open rate
24/7always-on owned estate
0disconnected reports

Channel 1 — Activation

Email carries the depth.

Newsletters and campaigns that land somewhere that knows them. Email holds no content of its own — every link routes into your estate, where the visitor is identified, attributed and scored.

The email console: campaign list with open and click rates per send, performance trend, the same messages as an HCP sees them on tablet and phone, and the campaign editor

What we build

  • Segmented medical newsletters by specialty and therapeutic area
  • Full product campaigns carrying the brand’s material
  • Direct CTAs, individually tracked
  • Behavioural trigger sends
  • Webinar invitation sequences
  • QR-to-portal for print and event material

What we report

  • Delivered, opened, click-through, click-to-open
  • Per-link click mapping
  • Preference changes
  • Engagement trend per HCP
Search… AD
12,480HCPs on file
1,240In this audience
9,104Email reachable
73%Consented

Audience by speciality All dates

25Specialities
CardioLargest
1,240Selected
CardioEndoOncoInternGPPharmNeuroRespRheumDermIDOther

Audience by country

9Countries
EgyptLargest
412In Egypt
EgyptKSAUAETunisiaOmanOther
9,104Delivered
1,026Clicks
642Unique clickers
5,410Points awarded

Clicks per link October send

6Links
MechanismTop link
342Its clicks
Mechanism of action342
Dosing guide187
Safety update94
Webinar sign-up62
Slide deck44
Unsubscribe11

Clickers by speciality

25Specialities
CardioTop
264Of 642
CardiologyInternalGPPharmacyOther
1,240Sent
622Opened
318Clicked through
2Branches running

Where the send goes next This campaign

1,240In sequence
318Followed up
412To WhatsApp
Newsletter sent1,240
Opened622
Clicked a link318
Booked a webinar96

The other arm

618No open
3 daysWait
412Rerouted
412to WhatsApp
of 618
206held back
1,904Scans
1,318Identified
69%Identified rate
+10Each scan

Scans across the three days Riyadh congress

3Days
Day 2 pmPeak
486That session
D1 amD1 pmD2 amD2 pmD3 amD3 pm

Scans by stand

6Stands
Main hallTop
742Its scans
Main hallHall BPoster wallLoungeDeskBooth
Feature 1

Segmented by specialty, not by list.

Audiences are built from the profile, so a cardiologist and an endocrinologist never receive the same newsletter by accident. Segments update themselves as the profile changes.

Feature 2

Every link is its own signal.

Not "the email was clicked" but which link, by whom, and what it says about interest. A dosing-guide click and an unsubscribe click are both data, and they mean opposite things.

Feature 3

The next send is decided by the last action.

Sequences are built on behaviour rather than on a calendar. If the email is ignored the sequence changes channel instead of repeating itself.

Feature 4

Print and stands feed the same record.

A QR code on a leave-piece or a congress stand opens the same identified portal, so offline material stops being the one channel nobody can measure.

Everything Email does →

Channel 2 — Activation

WhatsApp carries the moments.

The channel that reaches a doctor between patients. Consent-gated, two-way, and the only one where the reply comes back in seconds rather than days.

The WhatsApp console: campaign dashboard, conversation inbox, template builder and delivery reporting

What we build

  • Consent-gated campaign templates
  • Rich media in-thread — PDF, video, image
  • Reminder layers for webinars and follow-ups
  • Two-way conversation with rep handover
  • Preference and opt-out management

What we report

  • Delivered, read, replied
  • Media opened, per asset
  • Reply content routed to the rep
  • Consent state, with timestamp
  • Time-to-reply per HCP
InTelligancia intelligence for tomorrow
Copyright ©2026 InTelliganciaPrivacy Policy
Dashboard US English Admin
Contacts7,971
Templates40
Configuration number1
Promotional messages 11,972 / 21,000
Campaign 15
CampaignsRecent campaigns Show results →
Nebivolol July campaignCompleted
2,284 recipients72.5% delivered
Gliclazide Q3 campaignCompleted
2,427 recipients75.2% delivered
Rosuvastatin launchCompleted
4,555 recipients72.7% delivered
Sitagliptin reminderCompleted
867 recipients73.6% delivered
Bisoprolol congress pushCompleted
1,860 recipients78.4% delivered
Amlodipine adherenceLive
3,120 recipients69.8% delivered
Cardiology newsletterCompleted
2,940 recipients81.2% delivered
Endocrinology digestCompleted
2,180 recipients76.9% delivered
Congress follow-upLive
1,420 recipients71.3% delivered
Country breakdownAll
Egypt5,410
United Arab Emirates1,983
Tunisia1,022
Saudi Arabia875
Oman771
Qatar445
Iraq335
Jordan330
Others801
Opted in6,438
Withdrawn214
Consent rate81%
Prof. Ahmed Al-RashidiCardiology · Riyadh
WhatsAppopted in 8 Jan 2026 · at webinar sign-up Active
Emailopted in 2 Nov 2025 · congress badge Active
SMSwithdrawn 3 Feb 2026 · 2 queued sends cancelled Withdrawn
Marketing callsnever given Never given
Consent changes this week14 in total
21 Nov Dr Sara Khalid opted in — WhatsApp, at webinar sign-up
20 Nov Dr Omar Saeed withdrew — SMS, 2 queued sends cancelled
19 Nov Dr Noor Salem opted in — email, congress badge
18 Nov Dr Layla Rashid opted in — WhatsApp, portal form
17 Nov Dr Khalid Fahad withdrew — marketing calls
16 Nov Dr Ahmed Al-Rashidi opted in — WhatsApp, rep visit
15 Nov Dr Mohammed Ali opted in — email, newsletter footer
14 Nov Dr Hala Nasser withdrew — WhatsApp, 1 send cancelled
13 Nov Dr Yousef Amin opted in — portal registration
Consent is read at the moment of sending, so a withdrawal stops the next message — not the next campaign.
Assets sent3
Opened1
Open rate62%
Thread
Sharing the dosing guide and a short video on mechanism.09:12
Thank you — I have opened the guide.09:14
The titration chart is attached as well — it covers the first four weeks.09:16
Useful. I will start two patients this week.09:21
Assets in this thread
Dosing guide.pdf6 pagesOpened
Mechanism of actionvideo · 2:18Delivered
Trial summaryimageDelivered
Prescribing informationPDF · 12 pagesOpened
Titration chartimageDelivered
Patient leafletPDF · 4 pagesOpened
Trial reprintPDF · 9 pagesDelivered
Dosing cardimageOpened
Safety updatePDF · 2 pagesDelivered
Case seriesPDF · 6 pagesOpened
The material never leaves the conversation, so opening it is an event on the profile rather than a click on a landing page.
Reminder 1640
Reminder 2412
Registered287
SequenceCardiology update webinarLive
Reminder 1 sent 14 Nov · 640 recipients
Reminder 2 sent 17 Nov · 412 recipients
Registered 18 Nov · 287 doctors Goal met
Reminder 3 19 Nov Cancelled
Reminder 4 20 Nov Cancelled
What each step earned
Invitation 1,240 sent · 148 registered
Reminder 1 640 sent · 92 registered
Reminder 2 412 sent · 47 registered
Reminders 3 & 4 cancelled · 353 messages never sent
Registered total 287 doctors · 23% of those invited
Attended 198 · 69% of those who registered
Cost avoided 353 messages inside the paid window
Rule stop the sequence on the registration event
Window reminders only inside the 24-hour service window
Channel WhatsApp for 1 and 2, email for the last call
Cap no more than four touches per doctor per session
Opt-out honoured immediately, mid-sequence
Registering removes a doctor from the sequence, so 353 further messages were never sent.
SK
Dr. Sara KhalidDermatology · Abu Dhabi
Consent active
Template When the barrier will not settle.

For patients whose dryness and irritation return between flare-ups.

About DERMAXA HydraCare DERMAXA HydraCare SmPC 4:50 PM
DERMAXA HydraCare SmPC4:51 PM
For the full prescribing information — indications, dosing, contraindications and warnings — see the Summary of Product Characteristics.4:51 PM
I would like more information on the dosing schedule.4:54 PM
Type a message
Service window open for another 3 hours
Sara HaddadField rep · Abu Dhabi Assigned
21 Nov webinar attended, 52 min
9 Nov replied on WhatsApp
2 Nov product page, 4 min
2 Nov opened the newsletter
The reply arrives with the record attached, so the rep opens a conversation already in progress rather than a cold message.
Feature 1

Campaigns are built, sent and counted in one console.

Audience, template and send run from the same screen the results come back to. What went out and what it earned are never two systems that have to be reconciled afterwards.

Feature 2

Consent is a state, not a checkbox.

Nobody receives a message without a recorded opt-in, and the record carries when it was given and through which channel. Withdrawal takes effect on the same profile.

Feature 3

The material travels in the thread.

A PDF, a short video or an image sits inside the conversation rather than behind a link, and opening it is recorded the same way a click is.

Feature 4

Reminders that stop when they work.

Webinar and follow-up reminders run in layers and drop out the moment the action happens — registering removes you from the reminder, not from the audience.

Feature 5

A reply reaches a person, with the history attached.

When a doctor answers, the conversation is handed to the rep who covers them, along with everything the profile already knows. The thread does not restart.

Everything WhatsApp does →

Channel 3 — Destination

Product pages carry the detail.

The detail aid that works when the rep is not in the room. Every section is measured, so interest is read from what was actually studied, not from a visit count.

A product page on desktop and phone: therapy area, key benefits, what the product treats, how it works, and how far through the detail aid the visitor has read

What we build

  • Owned, always-on product estate
  • Mechanism of action, evidence, safety
  • Dosing calculators and interactive tools
  • Downloadable material, individually tracked
  • Congress and campaign landing pages

What we report

  • Sections read, and how far into each
  • Time on page, per section
  • Downloads by asset
  • Tool usage and inputs
  • Return visits per HCP
Search… AD
6,315Page visits
2,140Unique HCPs
4m 12sMedian read
48%Reached the end

Depth by section Last 90 days

5Sections
MechanismDeepest
2m 04sOn it
Mechanism92%
Dosing76%
Safety61%
Trials44%
Prescribing28%

How far they scroll

2,140Readers
48%To the end
68%Past half
0–25%25–50%50–75%75–100%
1,862Tool uses
1,204Downloads
1,318Unique HCPs
34%Came back

What they used This quarter

4Tools live
Dose calcMost used
512Its HCPs
ToolUsesHCPs
Dose calculator742512
Interaction checker418306
Titration guide386284
eGFR tool316216

What they took away

1,204Downloads
PrescribingMost taken
62%Identified
Prescribing468
Leaflet342
Reprint236
Slide deck158
6,315Visits
4,842Identified
77%Identified rate
1,473Still anonymous

Where the visit came from Last 90 days

2,418From email
1,684From WhatsApp
968From a code
Email2,418
WhatsApp1,684
Direct1,245
QR code968

Named against anonymous

77%Identified
4,842With a name
1,473Without
77%of visits carry a name
4,842identified
of 6,315
1,473anonymous
Feature 1

Read depth, not page views.

A page view says somebody arrived. Section depth says which argument held them — and that is the part a medical team can act on.

Feature 2

Tools and downloads count as engagement.

Someone who runs a dose calculation has done more than someone who scrolled. Both are recorded, and they are not weighted the same.

Feature 3

The visit has a name on it.

Arrivals from email, WhatsApp or a QR code are identified, so a product-page visit attaches to the HCP rather than to an anonymous session.

Everything a product page does →

Channel 4 — Destination

Webinars carry the hour.

The deepest signal any channel produces, because it costs the most to give. An hour of a working day is not the same as an email open, and the record says so.

The recorded webinar journey: browsing sessions by specialty, watching the recording, and completing the course to earn a certificate

What we build

  • Invitation sequences across email and WhatsApp
  • Registration and landing pages
  • Live stream, Q&A and polling
  • On-demand archive

What we report

  • Registered, attended, completion rate
  • Minutes watched per HCP
  • Questions asked and polls answered
  • On-demand replays, per session
Search… AD
4,820Invited
1,240Registered
806Attended
612Completed

Invitation to attendance Q4 2024

26%Register rate
65%Turn up
76%Finish
Invited4,820
Registered1,240
Attended806
Completed612

Where they registered from

684From email
372From WhatsApp
184Portal & rep
Email684
WhatsApp372
Portal124
Rep60
806Attended
38 minMedian watched
41%Stayed to the end
128Asked a question

How long they stayed 45-minute session

38 minMedian
41%Full session
806Attendees
0–1010–2020–3030–4040–45

Who stayed longest

CardiologyLongest
42 minTheir median
264Of them
SpecialityMedianHCPs
Cardiology42 min264
Internal medicine39 min188
General practice34 min212
Pharmacy28 min142
1,904Replays
22 minMedian replay
12Sessions live
68%After the live day

Replays after the live day Last 8 weeks

1,294After the day
8Weeks on
+18%Week on week
W1W2W3W4W5W6W7W8

Which sessions keep earning

Heart failureMost replayed
486Its replays
3.2×Live audience
Heart failure486
Lipids358
Diabetes282
Renal198
Feature 1

Invitation to attendance, in one funnel.

Every step is measured on the same profile, so drop-off is visible where it happens rather than as a single attendance number at the end.

Feature 2

Minutes watched, per doctor.

Attendance is a yes or no. Duration is a measure — and someone who stayed the full hour and asked a question is not the same lead as someone who joined for four minutes.

Feature 3

The archive keeps earning after the day.

Sessions stay available on demand, and a replay two months later is recorded against the same profile as the live attendance was.

Everything Webinars does →

The whole point

Four channels that work. Four sets of data that never met.

Everything above this line already happens in most companies. What does not happen is the part below it.

Without Omni-Channel

Four reports

Each channel measures itself, in its own numbers, on its own screen.

  • The same doctor appears four times, as four strangers
  • Engagement means something different in every report
  • No report can tell you who is actually engaged
  • The next action is decided per channel, if at all
  • What happened elsewhere never informs the next send
With Omni-Channel

One record

Every interaction resolves to the healthcare professional who made it.

  • One profile per doctor, whatever they touched
  • One journey and one score across all four channels
  • The score answers who is engaged, and by how much
  • The next action follows from all four channels at once
  • What happens on one channel shapes what the next one sends

The platform — 01

One complete profile for every doctor.

Identity, specialty, country, consent state, channel activity and the whole interaction history — in one record that every channel writes to and every team reads from.

Feature 1

HCP 360° Profiles.

The working screen: who they are, where they are, which channels they are reachable on and what they have actually engaged with. Filterable down to the segment you need to act on today.

omni-channel — HCP 360° Profiles
Search HCPs, campaigns, content… GCC Region Q4 2024
HCP 360° Profiles Showing 4,215 of 12,480 HCPs
All HCPs 12,480 Reachable by email 9,104 Reachable by WhatsApp 6,220
Total HCPs12,480
User registered960
Active HCPs3,598
New HCPs1,000

Country × Speciality Top countries × top specialities

(HCP count per country and speciality)
Intern.CardioPharmaPharm.FamilyOrthoTotal
Egypt 1,2789153484384386 4,752
UAE 283297618209258258 2,673
Tunisia 30293462666326 1,505
Saudi Arabia 1731391915719157 1,120
Jordan 657487831251 517
Iraq 146118952639 515
Oman 3811145717111 482
Yemen 2648481029 197

The platform — 02

Every interaction, in the order it happened.

Not four separate logs but one line: the email open, the product visit, the WhatsApp reply, the webinar. Read top to bottom, it is the story of one relationship.

Feature 1

Unified HCP journey.

Because the record is continuous, you can see what preceded a conversion — and what preceded silence. That is the part four dashboards can never show you.

Unified HCP journey
Search HCPs, campaigns, content… GCC Region Q4 2024
‹ Back to HCP Profiles
Prof. Ahmed Al-Rashidi Cardiology · Interventional Cardiology King Faisal Specialist Hospital & RC · Riyadh, KSA
High PotentialConsent Active
87
Eng. score
LanguageArabic / English
Last engagementJan 8, 2025
JoinedJan 23, 2025
Timeline ActivityProductsWebinars EmailsWhatsApp Campaigns
AI next best actionConfidence 92%

Invite Prof. Al-Rashidi to the CardioPlus HF webinar on Jan 25 by email, with a WhatsApp reminder two days before.

ApproveDismiss

Channel Preferences

Webinar100%
Email82%
WhatsApp64%

Best contact timeTuesday 09:00–11:00

Engagement Metrics

Email open84%
Webinar attendance90%
Response rate65%
AllProductWebinar EmailWhatsApp
Today4 activities
Visited Nebivolol 5 mg product pageViewed prescribing guidelines on the portal
3h ago
Clicked “Register Now”Cardiovascular Monthly Digest Q3
8:03pm
Yesterday2 activities
Attended the Femur Fractures webinarWatched 45 of 45 min · asked 2 questions
8:03pm

The platform — 03

Not every interaction means the same thing.

The scale follows effort. Opening an email is a moment of attention; attending a webinar is an hour of a working day. Weighting them the same is how a list of activity stops being useful.

Feature 1

Engagement intelligence.

Every signal is weighted, added to the profile, and resolved into a tier — and each tier has a different next action attached to it, from advisory-board invitations down to a change of channel.

Engagement intelligence
Search HCPs, campaigns, content… GCC Region Q4 2024
Executive Overview Showing 4,215 of 12,480 HCPs
Last 30 days Country Specialty

Engagement by Specialty

12,095Total
  • Cardiology2,695
  • Internal Medicine2,140
  • Dermatology1,730
  • Endocrinology1,480
  • General Medicine1,920
  • Orthopedics890
  • Family Medicine1,240

Engagement by Country

  • Saudi Arabia81%4,820
  • UAE76%2,840
  • Kuwait72%1,460
  • Bahrain68%1,000
  • Qatar65%1,240
  • Oman61%1,120

Top engaged HCPsExportAll HCPs

RankHCPCountryChannelWorkplaceEng.
01DA
Dr. Ahmed Al-RashidiCardiology
Saudi ArabiaWebinarKing Fahad Medical City78%
02DS
Dr. Sara KhalidDermatology
UAEEmailCleveland Clinic Abu Dhabi65%
03DM
Dr. Mohammed AliEndocrinology
Saudi ArabiaKing Faisal Specialist Hospital82%
04DN
Dr. Noor SalemInternal Medicine
KuwaitEmailAl Sabah Hospital54%
05DO
Dr. Omar SaeedGeneral Practice
UAEProductMediclinic City Hospital91%
06DL
Dr. Layla RashidPediatrics
Saudi ArabiaWebinarPrince Sultan Medical City47%
07DK
Dr. Khalid FahadCardiology
BahrainKing Hamad University Hospital73%
Showing 7 of 12,480 HCPsView all HCPs →

The platform — 04

Compare the channels against each other, not one at a time.

Which channel performs best, which generates more engagement, which supports product awareness, and which doctors respond to which — the comparison that decides where the next budget goes.

Search HCPs, campaigns, content… GCC Region Q4 2024
Channel Performance 18,402 interactions · 4,215 HCPs · Q4 2024
Last 90 days All brands
WhatsApp+12.4%
7,545

41% of engagement

Email+6.1%
6,257

34% of engagement

Product+9.7%
2,944

16% of engagement

Webinar−2.3%
1,656

9% of engagement

All four on one scale18,402

WhatsApp7,545
Email6,257
Product2,944
Webinar1,656

One definition of an interaction, applied to all four

Per speciality18,402

Cardiology5,410
Internal med.3,842
General prac.2,596
Pharmacy1,460
Endocrinology1,180
Dermatology940
Everything else2,974

Interactions by month+8.2%

JanFebMarAprMayJun JulAugSepOctNovDec

Top campaigns this quarter10,892 of 18,402

CampaignChannelHCPsInteractions
Cardiology Monthly DigestEmail2,1403,412
Nebivolol product hubProduct1,3182,944
Ramadan dosing reminders1,8622,880
HF webinar seriesWebinar8241,656
Showing 4 of 46 campaignsView all →
Multi-channel HCPs 4,282 engaged of 12,480 on file · Q4 2024
Segment Q4 2024
On three or more+18.6%
824

19% of everyone engaged

They engage atvs 1 channel
2.4×

14.6 vs 6.1 interactions each

On all four+7.2%
184

4.3% of engaged

4%

How many channels each doctor is on4,282

One channel2,140
Two1,318
Three640
All four184

Only one channel’s worth of story for half of them

Average engagement score

1 ch2 ch3 ch4 ch
31score52score 71score90score

The commonest pairs1,318 on exactly two

Email + WhatsApp496
Email + Product342
WhatsApp + Webinar268
Product + Webinar212
824 doctors no single report can see In each channel’s own dashboard they look like ordinary traffic. Joined, they are the top 19% by engagement.
Build segment
Feature 1

Cross-channel analytics.

Four channels measured on one scale, from one dataset. Not four dashboards with four definitions of engagement that cannot be added together.

Feature 2

The doctors who are on more than one channel.

824 are on three or more, and they engage at 2.4× the rate of the single-channel majority. No one channel’s report can find that group — inside each of them, they look like ordinary traffic.

The platform — 05

One executive view, instead of four reports.

Total and active HCPs, engagement, campaign performance, growth trend, channel comparison and the recommendations that come out of them — on one screen, for the people who have to decide something.

Feature 1

Smart dashboard, and what to do next.

The platform reads its own data and says something about it: which HCPs to focus on, which campaigns are underperforming, and where the growth is. A recommendation is an opinion with the evidence attached.

Executive dashboard
Search HCPs, campaigns, content… GCC Region Q4 2024
Executive Overview Showing 4,215 of 12,480 HCPs
Last 30 days Country Specialty
Total HCPs+6.4%
12,480
Engaged8,420 · 67.5%
EngagedActive At RiskPassive
Total interactions+9.2%
48.6K
Email 34%WA 26% Web 18%Prod 15%7%

5.8 interactions per HCP

Registered+3.8%
9,340

of 12,480 total

74.8%

HCP Reachability73%

73%
Emails7,240
WhatsApp6,229
Webinars4,878
Unreachable3,370

Reachable on at least one digital channel

Engagement Distribution

3,888Never1,876Low 4,120Engaged2,596Highly

HCP Growth & Activity+8.2%

JanFebMarAprMayJun JulAugSepOctNovDec

Top Products by HCP Interest

Nebivolol 5mg1,862
Gliclazide 60mg1,520
Rosuvastatin 20mg1,380
Sitagliptin 100mg1,190
Metformin XR 1g960
Bisoprolol 5mg818
Amlodipine 10mg690

Top Performing Channel

  • Webinars72%↑
  • WhatsApp68%↑
  • Product pages64%↓
  • Email48%↓
  • Congress QR36%↑

Webinars lead at 72%, 9% above the omnichannel average

The whole point

Every channel feeds one profile. Every profile drives the next action.

Your channels already work. Their data is stranded. This is the part that joins it.

Book a meeting