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The tool

One platform. Everything your HCP data needs.

Omni-Channel brings every interaction into one connected system — turning scattered channel activity into a complete HCP view, measurable engagement, and actionable insight.

01

HCP 360° Profiles

Identity, specialty, preferences, channel activity and history — in one record.

02

Unified HCP Journey

Every interaction in order, from the first email open to the latest webinar.

03

Cross-Channel Intelligence

How the channels work together, and which signals actually matter.

04

Actionable Insights

Connected engagement data, turned into a clear next step.

omni-channel — HCP 360° Profiles
Search HCPs, campaigns, content… GCC Region Q4 2024
HCP 360° Profiles Showing 4,215 of 12,480 HCPs
All HCPs 12,480 Reachable by email 9,104 Reachable by WhatsApp 6,220
Total HCPs12,480
User registered960
Active HCPs3,598
New HCPs1,000

Country × Speciality Top countries × top specialities

(HCP count per country and speciality)
Intern.CardioPharmaPharm.FamilyOrthoTotal
Egypt 1,2789153484384386 4,752
UAE 283297618209258258 2,673
Tunisia 30293462666326 1,505
Saudi Arabia 1731391915719157 1,120
Jordan 657487831251 517
Iraq 146118952639 515
Oman 3811145717111 482
Yemen 2648481029 197
Prof. Ahmed Al-Rashidi Cardiology · Interventional King Faisal Specialist Hospital High Potential✓ Consent
Prof. Rehab Sabry Cardiology · Interventional King Faisal Specialist Hospital High Potential✓ Consent
Doc. Omar Adel Cardiology · Interventional King Faisal Specialist Hospital High Potential✓ Consent
1–6 of 20View profile →

From interaction to insight.

Every interaction becomes more valuable when it is connected to the HCP behind it. Omni-Channel turns individual signals into a complete view your teams can understand and act on.

01

Capture

Every interaction is captured as it happens, wherever it started — an email open, a CTA click, a product visit, a webinar registration.

02

Connect

Each signal is matched to the right HCP profile, building one continuous record instead of four disconnected ones.

03

Understand

Connected interactions reveal engagement patterns, channel activity, content interest and how each HCP actually behaves.

04

Act

Teams get the context they need to decide what to do next, for this HCP, on the channel that earns a response.

Four channels. One connected system.

Every channel plays a different role. Together they create a richer picture of every HCP.

Email

Build attention

Content that earns a response.

Explore Email → Product

Measure intent

Where interest actually deepens.

Explore Product →
InTelligancia Omni-Channel One profile per HCP

Create conversation

Direct, two-way, consented.

Explore WhatsApp → Webinar

Capture commitment

Attendance, participation, completion.

Explore Webinars →

Not every interaction means the same thing.

An open shows attention. A product visit shows intent. A WhatsApp reply shows willingness to engage. A webinar asks for an hour of a working day. Omni-Channel weighs each signal accordingly, turning activity into a measurable picture of engagement.

+10
Webinar attendedAn hour of a working day
+8
WhatsApp replyVoluntary engagement
+5
Product-page visitIntent
+2
Email openedAttention

Example scoring model — point values are configurable and confirmed per programme.

ColdWarmHotChampion

Activity, or activity in context.

Before

Four dashboards, four answers, and no way to tell which doctor is actually engaged.

  • Each channel reports on itself, in its own numbers.
  • The same HCP appears four times, as four strangers.
  • Activity is visible. The person behind it is not.
→

After

One profile per doctor, every channel reporting into it, and a next action attached.

  • Every interaction lands on the HCP it belongs to.
  • One journey, in order, across all four channels.
  • Engagement becomes something you can measure and act on.

Certified on the platforms pharma already runs on.

Omni-Channel is built by a team certified and partnered across the content, campaign and event platforms used in pharmaceutical engagement.

Veeva Content Partner — Digital Factory
Veeva Content PartnerDigital Factory — approved-content production
eWizard Content Development Partner, Bronze
eWizard Content Development PartnerBronze tier — email and e-detailer production
eWizard Certified Content Editor
eWizard Certified Content EditorCertified on the authoring platform itself
Cvent Certified Event Management
Cvent CertifiedEvent and webinar management
Meta Business Partner
Meta Business PartnerVerified for campaign delivery
Meta — WhatsApp for Business Technical, Certified Company
Meta — WhatsApp for Business TechnicalCertified company
Meta — Business Messaging Strategy, Certified Company
Meta — Business Messaging StrategyCertified company

Trusted by the teams behind HCP engagement.

From campaigns to content, webinars to conversations — Omni-Channel brings every interaction into one connected view.

  • Pfizer
  • Abbott
  • Menarini
  • SAJA Pharmaceuticals
  • Mölnlycke
  • NewEast Isuzu
  • NewEast Aisin
  • L’Oréal
  • Vichy
  • La Roche-Posay
  • SPIMACO
  • Genpharm
  • Tabuk Pharmaceuticals
  • Bionnex
  • Jom Jom

Every channel feeds one profile. Every profile drives the next action.

One connected view of your HCPs — built from every interaction, across every channel.

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Oneprofile per HCP, across every channel
Real-timeevery interaction attributed as it happens
Fourchannels reporting into a single system
Zerodisconnected reports to reconcile